The Role of Public Relations in the Fashion Industry
Fashion Industry has flourished through public relation significantly, promoting fashion is an art it recites many of the deportment and attitudes of the public. An optimistic influence of shared opinion is the main target of a fashion public relations manager. This job requires creatively resolving electrifying situations in the fashion industry, such as booking last-minute events and promotion of eminent brands.
Career
A fashion publicist is a public relations representative for a client. Publicists are primarily responsible for making their brand’s name known. Coverage of red-carpet events, high-profile fashion shows, and online media coverage all fall into this category. Some responsibilities include organising fashion press events as well as writing content for product launches. Furthermore, one should monitor media outlets and make sure the press positively covers company events, coordinate with stylists, and plan a successful fashion show.
Following are some career opportunities in fashion industry & public relations: -
Public Relations Expert
A favourable public image is a must hence fashion pr experts help in building apparel and retail stores.
Head of Fashion Advertising
Directors under Fashion Advertising lead the marketing campaigns for brands, they help create advertisement and promotion on a large scale.
Customer Service Expert
An expert in this field honour’s customers need and demands by providing essential service in return.
One needs to be polished in speaking with customers via telephone, email and chats.
Skills: Public relations in fashion being a rapidly transforming area has a lot to do with one’s skills.
- Public Speaking skills are crucial as an applicant who seeks a post in public relations must be well versed with communication capabilities.
- Blogging skills shows an individual’s basic representation of writing. The art of expressing varied views on certain aspects of fashion, design, patterns and aesthetics all are exhibited through blogging.
- An internship with Public Figures and Influencers will provide finishing to your acquired skill. Mingling with celebrities would open a door to abundant opportunities
- Efficient use of social media will help navigate a clearcut route. Accurate skills in prominent usage of digital marketing, graphic designing, editing, flyers, invitation making, logo designing and so on.
Types of PR Courses & Eligibility:
Pupils can choose from a list of degrees to pursue Fashion PR Courses, starting from Certificate degrees in Fashion PR Courses, to Diploma degrees in Fashion PR Courses, Undergraduate degrees in Fashion PR Courses and Postgraduate degrees in Fashion PR Courses.
- The eligibility for certificate courses in Fashion PR is to clear 10+2 classes from any stream.
- The qualification for a diploma in Fashion PR is to clear 10+2 class from any stream. The same applies for undergraduate courses. BA in public relations from Indian Institution of Mass Communication is a suitable course where pupils would learn conveying details to precise audience.
- The competency required for postgraduate Fashion PR is to clear a bachelor’s class from any stream.
Scope as Fashion Public Relation:
Fashion public relations is gigantic & advantageous for the pupils in terms of its scope.
Some job outlines where you can see a varied range of horizon are as follows:
Social Media specialist
A Social Media Specialist is responsible for creating and administering content on all social media platforms, such as Facebook, Instagram, and Twitter, to build an audience and ensure customer engagement. The Specialist may also monitor site metrics, respond to reader comments, and oversee creative design.
Customer Service expert
You are expected to have a thorough knowledge of the products and services offered by the company. You will be in direct contact with the customers.
Public Relations Head
Setting objectives for the PR team and monitoring team members’ performance. Maximizing brand presence on various channels (e.g., web, TV and social media) Cultivating and maintaining relationships with media and influential professionals.
Brand Marketing Planner
A Brand Marketing Planner is a professional who is responsible for corroborating that their company’s products, services, and product lines resonate with current or potential customers.
Fashion manager
Maintaining business operation, strive more sales, indulge into advertising campaigns for stores and brands are some crucial factors involving the scope of fashion manager.
HR manager
HR plays a key role in recruitment, growth and utmost development of fellow brands.
Event Manager for Fashion PR
A fashion event manager is responsible for planning and organizing fashion shows, fashion weeks, fashion events, product launch and store openings.
E-commerce manager
- Optimization of sales and increased conversion rates
- Partner with cross-functional teams to drive business and execute new business strategies
- Maintain and create processes documentation to drive team efficiencies
Fashion and Law:
The fast-emerging pace of fashion has led a way for legal validity in this industry. Setting stringent norms, rules and laws are necessary to ensure a healthy growth for the fashion industry. Hence altogether, fashion laws involve areas of Intellectual Property Rights, Trademark and Copyright Laws. Patent rights has become an effective way of developing manufacturing clothing, accessories, footwear. Legal Authority has a great impact on the fashion industry as it helps in preventing copycat versions of designs, patterns, materials and so on.
Top recruiters for Fashion PR:
ITC Wills Lifestyle. Indian Terrain; Liberty Shoes Ltd. Monte Carlo; Reid & Taylor. Oswal Woolen Mills ; Titan. Woodland. These brands provide an exposure for the newly entered students/candidates to help them visualize the practical approach required for being recruited as a public representative for fashion.
Some famous fashion designers who hire graduates of fashion design programs are:
- Rohit Bal
- Varun Behl
- Raghuvendra Rathore
- Sabyasachi Mukherjee
- J. J. Valaya
- Rajesh Pratap Singh
Average Salary for Fresher:
It may vary from brand to brand but usually the average pay scale is Rs 3.50 – 4 lakh per annum
Allen Solly
Lifestyle
Raymond
AND
Bata
INR 2 lakhs
INR 5.85 lakhs
INR 5.68 lakhs
INR 5.18 lakhs
INR 4.47 lakhs
Strategies for Successful Fashion PR
As a PR one must build a good repute with the fellow media communities. Building a good relationship with them is important as it helps in to meet client expectations & their requirements. Press conferences & press reports are an important part of the responsibilities of a fashion public relations professional. A PR requires to be innovative and hit the chart of creativity while displaying the fashion ideals of respective client. Through involvement with fashion magazines is required to stay abreast with latest developments in the industry.
A PR must align a client’s preferences & choices made that aligns with intellectual & emotional assistance of clothing brand. An effective branding involves in acknowledging or understanding the brand first and then raise the bar by promoting the brand.
Fashion PR being a captivating field requires a person to stay organized, innovative, curious to know more & vigilant all the time to provide desired results. One can truly establish a career here by building a strong base on fashion industry.
